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Wal-Mart is Selling More Beer - Will Litigation Follow?

According to recent articles published on the web, Wal-Mart is trying to be the number one seller of beer. The grocery retailers' story at, indicates that Wal-Mart has made a deliberate effort to increase beer sales and has a goal to double adult beverage sales by 2016. The effort apparently began with a "beer summit" at Wal-Mart's Bentonville, Arkansas headquarters in September 2012 attended by hundreds of alcohol industry representatives.

A second article at, published August 12, 2013, notes that the retailer has had to adapt its business model to accommodate the fact that retailers generally obtain alcoholic beverages from distributors, not directly from suppliers. Wal-Mart is also, apparently, leaving some space for local brands on its beer shelves.

Wal-Mart is not alone in the push to have more beer shelf space on retail aisles. Dollar General and Family Dollar are increasing the presence of beer and wine in their stores.

Will this lead to an increase in litigation for Wal-Mart? Your blogger's guess is probably nothing notable. Wal-Mart has been selling beer where allowed for decades. It's just trying to sell more.


Disclaimer Notice

The Wal-Mart Litigation Project has no affiliation with Wal-Mart (Walmart) itself.
The Wal-Mart Litigation Project is solely coordinated by Lewis L. Laska and has no affiliation with any other organization, institution or entity.
It has no affiliation with the company whose headquarters is in Bentonville, Arkansas and operates under the trade names Walmart,Wal-Mart, Wal-Mart Stores Inc., Wal-Mart Associates Inc., Wal-Mart Discount Stores, Wal-Mart Stores East, Inc., Sam's Club, Sam's Wholesale Club, Sam's Club Members Only, Sam's Club We Mean Business, Sam's Club Membership Warehouse for Business and other companies related to Wal-Mart, or Claims Management Inc., Wal-Mart's captive insurer.